ASPECTS CONCERNING THE INTANGIBLE RESOURCES IN MACHINES BUILDING INDUSTRY

Abstract

The paper wishes to highlight aspects of the state of play of the machines building industry within the European economy and taking as an example Siemens, one of the most representative organizations in the industry, to make a brief analysis of the organization in a few more important points. The long-standing presence of this organization in a top position in the market evolves owes its strategy to paying particular attention to intangible resources, achieving and maintaining over time a sustainable competitive advantage.